FAQ 01
Most people know intuitively whether they need positioning work, copy, or both. If it's unclear, say so in the inquiry. That's a normal part of the conversation, not a gap in preparation.
The work is built for service providers, consultants, and creative professionals specifically. If that's not the shape of the business, this likely isn't the right fit, and it's better to know that early.
A response within 48 hours, either a request for more detail or a scheduled call. No automated sequence, no holding pattern.
For full engagements, yes. Details are confirmed once scope is defined.
Availability moves on a rolling basis. The honest answer is sooner rather than later, particularly for the Brand Direction & Execution tier.
The Intensive Day exists for exactly that. One focused session, one resolved decision, no long-term commitment required.
Each project includes [X] rounds of revisions, defined as a single consolidated set of feedback responded to in full. Rounds are not per element — they are per stage. This keeps the process moving and the feedback focused.
A [30-day] support window is included in every engagement. Beyond that, ongoing advisory retainers are available to clients with a completed project on record. Details are outlined at the proposal stage.
Yes. Projects that are primarily execution-only, or where the strategy has already been locked by another party, tend not to benefit from this process. The work goes deepest when there's room to think, not just produce.
The specifics are confirmed at the proposal stage, but every project closes with documented strategy, final files in agreed formats. Nothing is delivered without a record of the reasoning behind it.
It happens, and it's not a problem. Any scope changes are documented and agreed upon in writing before work continues. Nothing changes without your sign-off.
The thinking. Most [deliverables] look similar at surface level. What makes the difference is the strategy underneath — and that's where this engagement goes deepest.
Meaningfully involved at key decision points, but not in the day-to-day execution. I'll need [X hours] of your attention during [kickoff / strategy / review phases]. The rest is on me.
Yes. All projects over $[X] can be structured across [X] installments. Terms are confirmed at the proposal stage.
From initial inquiry to signed agreement is typically [1–2 weeks]. Project start depends on current availability — I recommend reaching out at least [X weeks] in advance of your preferred start date.
FAQ 02
From initial inquiry to signed agreement is typically [1–2 weeks]. Project start depends on current availability — I recommend reaching out at least [X weeks] in advance of your preferred start date.
Meaningfully involved at key decision points, but not in the day-to-day execution. I'll need [X hours] of your attention during [kickoff / strategy / review phases]. The rest is on me.
The thinking. Most [deliverables] look similar at surface level. What makes the difference is the strategy underneath — and that's where this engagement goes deepest.
It happens, and it's not a problem. Any scope changes are documented and agreed upon in writing before work continues. Nothing changes without your sign-off.
Yes. All projects over $[X] can be structured across [X] installments. Terms are confirmed at the proposal stage.
by Northfolk
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